COMPANY:
CONFETTI
LAUNCHED:
AUG 2025
water cooler
go-to-market plan
Water Cooler Lite is a free-to-use, daily icebreaker tool; used asynchronously, in team meetings, or in a fully self-hosted version of Confetti’s main Water Cooler experience. This tool establishes Confetti as an essential part of team culture, not just an event booking platform.
market & insights
People leaders are struggling to keep their distributed teams connected with one another. The occasional virtual escape quest and baking class provides temporary relief, but the budget for team-building experiences is much less than it once was.
Insight 1: For the last 12 months, one of Confetti's top-visited pages is a blog post titled 75+ Workplace Icebreaker Questions
Insight 2: Confetti's Weekly Digest email, featuring the 'Water Cooler Question of the Week', is a highly engaging piece of content we offer.
Competitive Landscape: There are plenty of blog posts out there with icebreaker quesitons to copy and paste into Slack, but this is a manual task with low interactivity. More robust platforms like Donut and RisingTeam promise desired engagement for a price and a plethora of unneeded features.
hypothesis
If we help people leaders solve disconnection between team members with small daily interactions, they will choose us over posting content they find online to Slack because our solution is quick and gamified.
positioning & messaging
Internal Positioning: Water Cooler Lite is the accessible entry point to professional team building, targeting the remote and hybrid workforce. Unlike premium competitors such as Gatheround (Donut) or Rising Team, Water Cooler Lite removes all barriers to entry while creating a clear upgrade path to Confetti's hosted experiences.
This positioning strategy centers on two key differentiators:
No signup barriers; free-to-use; immediate value delivery
Gamified get-to-know-you, embedded into daily team routines
Core Value Proposition:
"Turn work friends into real friends – one question each day."
Positioning Statement:
Water Cooler Lite creates daily moments of interaction that strengthen connections between team members and enable self-hosted experiences, tailored to the team.
Key Messages for Anonymous People Leaders
Habit Over Hype - "Small daily interactions keep teams connected"
Strategy: Encourage daily usage, provide instructions for self-hosting full Water Cooler experiences, and initiate upsell to live-hosted Water Cooler.
Key Messages for Existing Users
Connection Over Convenience - "Real relationships require real experiences"
Strategy: Provide instructions for self-hosting games like Coworker Clash. Upsell to live-hosted games.
launch & metrics
Soft Launch (Weeks 0 to 4)
Key Milestone: 100 daily active teams with 10% conversion to Confetti's catalog
Highlight in next 4 Weekly Digest sends
Improvements made from internal feedback and analytics tracking
Link out from the tool to the live Water Cooler experience
Add link to the tool from Confetti's icebreakers blog post
Success Metrics & KPIs
North Star: Teams using Watercooler 3+ times per week
Weekly Active Teams: Target 10,000 by year-end
Live Experience Conversion Rate: Target 3%